Selling To and Through Racial Identities in Contemporary Television (Panel #11)

Panel Columnist: L.S. Kim (University of California, Santa Cruz)
Participants: Madhavi Mallapragada (University of Texas at Austin), Felicia Henderson (producer/writer for Moesha, Soul Food), Mary Beltran (University of Wisconsin-Madison), Kelly Cole (Middlebury College), Chuck Kleinhans (Northwestern University)
Moderator: Marnie Binfield (University of Texas at Austin)

Question: This roundtable will examine the marketing of race and/or the intersections of race and genre on television. How has the current TV climate opened up new possibilities for marketing and creating programming along racial lines, both for and through minorities?